Welcome IMCA 2022

ONEFIRE helps insurance organizations uncover their revenue potential with proven strategies and tactics across marketing, sales, and service. ONEFIRE's Chief Brand Strategist, Jim Flynn and Director of Client Services, Katie Boots are attending IMCA 2022 in Orlando this year and hope to meet with insurance leaders looking to take their organizations to the next level.

IMCA 2022 Mini-Survey

Insurance Marketing Topic Cluster

Let's Talk Insurance

ONEFIRE is a national insurance marketing and consulting group, specializing in providing comprehensive marketing solutions to insurance agents, brokers, niche carriers, program administrators, MGAs, TPAs, and wholesale distributors.

Recognizing the unique challenges of the insurance industry, ONEFIRE deploys a wide array of tech-forward marketing tactics backed by sound strategy to help insurance organizations reach their goals. ONEFIRE’s proven process and flexible pricing model ensure that its partners can see clearly how actions connect to results.

A trusted resource for insurance organizations nationwide, ONEFIRE has a strong track record of helping its partners find the right clients.

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We Work With You

We work with Agents, Brokers, niche carriers, program administrators, MGAs, TPAs and those in wholesale distribution. Our approach to insurance marketing is a combination of brand differentiation, business development, lead generation and conversion, customer retention, Agent/Agency relations, and customer understanding through a wide range of strategic and tactical initiatives.

We Know Insurance

We understand the mindset of Independent Insurance Agents and Brokers and the complexities that exist within their industry. We work closely with commercially-focused Agents/Brokers from the Carrier, Agent/Broker, and wholesale side of the equation. We help clients develop a strategy that will differentiate their brand, attract more visitors to their website, and bring the right leads into their funnel.

We Are Marketing Experts

The ONEFIRE team is certified in the best practices and latest techniques required to grow your business. We utilize modern, Inbound Marketing techniques that include market segmentation, persona development, content creation, and marketing automation to generate leads, shorten sales cycles, convert website visitors to leads, leads into customers, and ultimately, customers into loyal supporters.

What Our Clients Say

ONEFIRE understood our business, down to the niche, took the time to listen to our pain points, onboarded us to HubSpot in record time, and even proactively went in to look into how we were using HubSpot to recommend efficiencies and best practices. I've onboarded a lot of new software in my 25-plus-year career, and this was by far the best experience.

Amy HouriganHAI Group

Recognizing inbound marketing as an essential component of both lead generation and customer retention, we partnered with Jim & Karen to create and implement a comprehensive conversion-focused content strategy leveraging marketing automation to nurture three key audiences. Their insurance industry insight and knowledge shortened the learning curve and together we completed eighteen content assets and the accompanying promotional content allowing us to activate three workflows in record time.

Amber AnthonyUS Assure

The end goal of the Brand Development initiative for Pekin Insurance was to harness the attributes the company had represented for nearly 90 years – to become the mantra by which the employees would live. Goal achieved. The response to the rebranding has been 99.9% positive, and the buzz with the employees made it worth it all. We have hit it out of the park!

Scott MartinPekin Insurance

... our team was most impressed by Jim & Karen's insightful experience in the insurance space. It was our desire not to expend a great deal of time educating a consultant on the nuances of the broker/agent mindset and the primary drivers for policyholder decision-making. They conducted leadership-focused discovery sessions with our CEO and key leaders. They then delivered an ROI-focused strategy driven by the company’s unique value propositions.

Valerie FosterBerkley Alliance Managers