Revenue Operations is the strategic integration of your marketing, lead generation, sales, and service functions. We use a RevOps framework to optimize revenue potential across your organization, identifying and closing gaps in your operations. We believe that it’s important to look at your business as a whole to build and execute effective strategies and drive long-term end-to-end success.
RevOps helps ensure continuity in the customer experience from the first moment they become familiar with your company to when your efforts turn them into promoters for your brand.
Marketing Ops
Marketing Ops refers to the strategies or actions that help bring more visitors to your website and drive overall awareness of your company and brand.
Example KPIs:
- Social Media Engagement
- Impressions
- Visitors
Example Tactics:
- Content Marketing
- Paid Ad Campaigns
- Public Relations Outreach
Lead Gen Ops
Sometimes found under a “Marketing Ops” label, we see Lead Generation Ops as specifically the strategies and actions that convert website visitors into leads.
Example KPIs:
- New Contacts
- Qualified Leads
Example Tactics:
- Optimized Landing Pages
- Calls-to-Action
- Content Offers
- Live Chat
Sales Ops
“Sales Operations” is effectively your sales process. It refers to the strategies and actions you use to identify, nurture, and close new business.
Example KPIs:
- New Customers
- Revenue
Example Tactics:
- CRM Implementation
- Sales Automation
- Sales Collateral
- Nurture Email Campaigns
- Video Prospecting
Service Ops
“Service Operations” refers to the strategies and actions you use to turn customers into promoters who help generate new business for your company.
Example KPIs:
- Cross-Sold Revenue
- Customer Retention
- Referrals
- Reviews
Example Tactics:
- Review Solicitation
- Customer Newsletters
How We Work Together
1
Identify GAPS
Every business is unique and requires a deep dive into what's working and what's not.
2
Develop STRATEGY
We build a custom marketing plan that focuses on closing the gaps and driving results.
3
Increase REVENUE
Execute your strategy on an ongoing basis with optimizations along the way.
