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Insurance Marketing Experts

Most insurance companies struggle to generate leads and differentiate themselves. We use our proven process to attract the right visitors and capture more leads for your business. This allows our customers to have a consistent pipeline of new opportunities.

Insurance Marketing Topic Cluster

Let's Talk Insurance

ONEFIRE is a national insurance marketing and consulting group, specializing in providing comprehensive marketing solutions to insurance agents, brokers, niche carriers, program administrators, MGAs, TPAs, and wholesale distributors.

Recognizing the unique challenges of the insurance industry, ONEFIRE deploys a wide array of tech-forward marketing tactics backed by sound strategy to help insurance organizations reach their goals. ONEFIRE’s proven process and flexible pricing model ensure that its partners can see clearly how actions connect to results.

A trusted resource for insurance organizations nationwide, ONEFIRE has a strong track record of helping its partners find the right clients.

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We Work With You

We work with Agents, Brokers, niche carriers, program administrators, MGAs, TPAs and those in wholesale distribution. Our approach to insurance marketing is a combination of brand differentiation, business development, lead generation and conversion, customer retention, Agent/Agency relations, and customer understanding through a wide range of strategic and tactical initiatives.

We Know Insurance

We understand the mindset of Independent Insurance Agents and Brokers and the complexities that exist within their industry. We work closely with commercially-focused Agents/Brokers from the Carrier, Agent/Broker, and wholesale side of the equation. We help clients develop a strategy that will differentiate their brand, attract more visitors to their website, and bring the right leads into their funnel.

We Are Marketing Experts

The ONEFIRE team is certified in the best practices and latest techniques required to grow your business. We utilize modern, Inbound Marketing techniques that include market segmentation, persona development, content creation, and marketing automation to generate leads, shorten sales cycles, convert website visitors to leads, leads into customers, and ultimately, customers into loyal supporters.

Insurance SEO Myths To Avoid

Insurance SEO Myths To Avoid

SEO is one of the first terms tossed around when an insurance company decides it needs to get serious about its digital strategy. Download our free guide to identify SEO myths you should avoid.

Our Proven Process

Onefire Growth Plan
Attract [ Goal: New Visitors ] You need more of the right-fit prospects coming into your website and learning about your brand. Through our strategic approach to online advertising, search optimization and targeted outreach, we put your company in front of more of the right people.
Engage [ Goal: New Leads ] When visitors come to your website, you need a scaleable way to engage with them. We implement modern landing page funnels, self-service tools, and strategic calls-to-action throughout your website.
Close [ Goal: New Customers ] Once you’ve engaged with your website visitors, it’s time to nurture them and pass them to your sales team. Through a mapping of your sales process, drip email & text nurturing, and CRM tracking of each opportunity, we help you close more sales.
Delight [ Goal: New Promoters ] Word of mouth advertising is the best and happy customers spread the word far and wide. We create raving fans of your business through ongoing touches, rewards programs, 5-star reviews and more.

The ONEFIRE GrowthPlan™

The ONEFIRE GrowthPlan™ is our proprietary model for driving results for each of the clients we work with. Each plan is customized to the needs of our client, but the overarching strategy remains the same.

The practice of “Inbound Marketing” has been around for over 15 years now and the traditional approach for executing inbound has become less effective over time.

Our model leverages proven tactics that connect with modern consumers on their own terms, in the way they want to be reached.

This allows the companies we work with to maximize revenue potential across all business operations, building a seamless customer experience in the process.

Words About Our Team

Recognizing inbound marketing as an essential component of both lead generation and customer retention, we partnered with Jim & Karen to create and implement a comprehensive conversion-focused content strategy leveraging marketing automation to nurture three key audiences. Their insurance industry insight and knowledge shortened the learning curve and together we completed eighteen content assets and the accompanying promotional content allowing us to activate three workflows in record time.

Amber AnthonyUS Assure

The end goal of the Brand Development initiative for Pekin Insurance was to harness the attributes the company had represented for nearly 90 years – to become the mantra by which the employees would live. Goal achieved. The response to the rebranding has been 99.9% positive, and the buzz with the employees made it worth it all. We have hit it out of the park!

Scott MartinPekin Insurance

... our team was most impressed by Jim & Karen's insightful experience in the insurance space. It was our desire not to expend a great deal of time educating a consultant on the nuances of the broker/agent mindset and the primary drivers for policyholder decision-making. They conducted leadership-focused discovery sessions with our CEO and key leaders. They then delivered an ROI-focused strategy driven by the company’s unique value propositions.

Valerie FosterBerkley Alliance Managers

Let’s Talk


We’re ready to help you accomplish your goals and take your insurance business to the next level. Let’s have a 30 minute conversation about the results you’re looking for.

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