Technology Marketing Experts

Most technology and SAAS companies struggle to find the right prospects and leads. We use our proven process to attract the right visitors and capture more leads for your business. This allows our customers to have a consistent pipeline of new opportunities.

Technology Marketing Topic Cluster

Let's Talk Managed IT

ONEFIRE is a national technology marketing and consulting group, specializing in providing comprehensive marketing solutions to managed IT service providers and cybersecurity firms.

Recognizing the unique challenges of the technology industry, ONEFIRE deploys a wide array of tech-forward marketing tactics backed by sound strategy to help IT and cybersecurity organizations reach their goals. ONEFIRE’s proven process and flexible pricing model ensure that its partners can see clearly how actions connect to results.

A trusted resource for technology organizations nationwide, ONEFIRE has a strong track record of helping its partners find the right clients.

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We Work With You

We work with CTOs, Network Engineers, Information Security Advisors and other critical roles in the field. Our approach to technology marketing is a combination of brand differentiation, business development, lead generation and conversion, customer retention, and customer understanding through a wide range of strategic and tactical initiatives.

We Know IT

We understand the mindset of cybersecurity experts, compliance experts, and IT professionals. We work closely with industry professionals, learning how to drive results in a fast-paced and ever-changing field. We help our clients develop a strategy that will differentiate their brand, attract more visitors to their website, and bring the right leads into their funnel.

We Are Marketing Experts

The ONEFIRE team is certified in the best practices and latest techniques required to grow your business. We utilize modern, Inbound Marketing techniques that include market segmentation, persona development, content creation, and marketing automation to generate leads, shorten sales cycles, convert website visitors to leads, leads into customers, and ultimately, customers into loyal supporters.

Free Guide: Buyer Personas For Your Technology Business

Download our free guide to learn how to create buyer personas for your business and how you can use them to reach more of the customers you want.

Our Proven Process

ONEFIRE Proven Process Diagram
During the Introduction phase, we learn more about your Managed Technology or SAAS business and specific challenges you face. Our aim is to be helpful and provide tactical takeaways that you can implement right away. We’ll also determine together if our companies would be a good fit to work together on achieving your specific goals and provide you with a proposal of what that relationship may look like.
Good marketing programs begin with strategy. During the Strategy phase of our process, we will do a deep dive with your leadership team, uncovering information about your ideal buyers and the path they take to choose your company. We will discuss specific topics that resonate with your buyers and collectively develop content ideas that support those topics.
Based on your strategy, there are certain items that may need to be in place before we start executing. These might include a fresh website, marketing automation software, or even foundational content like brochures and landing pages. We review your existing foundation and work together to fix, improve or enhance that foundation to support your overall marketing strategy.
Our campaign cycle contains planning, execution, and performance review of each of the marketing actions we’re taking to drive results. This part of our process is ongoing and repeats as each campaign is executed.

Let’s Talk

 

We’re ready to help you accomplish your goals and take your technology business to the next level. Let’s have a 30 minute conversation about the results you’re looking for.

Thinking about getting started?